Welcome to the Business Idea Insight’s Resources page, a customized list of the tools and websites I highly recommend for creating and thinking of new business ideas. 

I have tested every recommendation on this page, and some of these were made by myself personally, free for you. I recommend these tools, products, and resources to help you with your journey to breakthrough business ideas, as I know they have played a huge part in mine! As I try other products, and services, I keep this updated with what actually worked for myself.

Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.


Business Idea Course


"How to come up with killer business ideas" by Evan Kimbrell, an Ex- venture capitalist, gives you over 68 lectures, totalling 11 hours of idea generation content. This course is jam-packed with great tools and exercises that you cannot find anywhere else. The course's value is broken into five sections:

  1. Laying the ground work
  2. Making it fit
  3. Ways of coming up with ideas
  4. Business models
  5. Evaluations and tests
  6. Idea advice and commentary

Guides and exercises

The Detective Method: 8 step guide to thinking of business ideas from the news

The detective method:

8-Step Guide to Thinking of Business Ideas From the News

This is an 8 step exercise that I created to help you think of business ideas from news articles. There are hundreds, if not thousands of news articles published daily that have information for business ideas. This is one of my favourite tools to recommend if you are starting out.

If you are new to business ideas, I suggest different online news outlets, business models, and entrepreneurial mindsets for looking at news articles.

The Ultimate Guide to Successful Business Ideas

The Ultimate Guide to Successful Business Ideas

Thinking of a business idea is a process.

In this guide, I give you the tools to identify problems or potential business opportunties, exercises on developing solutions, and building in a business model to make $$$. Along with many other tips and tricks.




The Start-up Idea Matrix

The start-up idea matrix is a wonderful tool developed by Eric Stormberg, a entrepreneur and investor. As we both are huge believers in finding an idea you will want to run with for five to ten years, Eric wanted to bring some visualization to this process. Creating this dynamic and detailed spreadsheet, he did just that. By seeing where the gaps are in each industry can be extremely helpful, which is why it made it here to my resource page.  The format can also be applied to single industries.



Lean Business Model Canvas


This is an essential tool for evaluating any business idea that you think of. It can be a great tool to assess if you should keep moving forward with that ideas, or what assumptions you will need to test. This tool will also help you create the desired business model for your idea by adjusting the important parameters of your business

My Favourite Books



One of my favourite books about bringing value into peoples lives, and how the other laws of compensation, influence, authenticity, and receptivity all tie into each other. The authors Bob and John did a great job with combining these five laws into a full circle picture, that other writers do not touch on.  This book will help you so much if you are struggling with solving the problem at hand for your business idea.


Strength Finder 2.0

This book is perfect if you are looking to find business ideas from your strengths, or even just discover what your hidden talents are. Tom Rath gives you the tools and pieces of the puzzle to help you find these strengths, so you can put them to use and quit being frustarted with how you are applying your skills now. I still reference this book when I apply my strengths to business ideas.


Born For This

Born For This by Chris Guillebeau is a wonderful book that I think compliments Go-Giver and Strength Finder 2.0 very well. Chris talks about utilizing the joy, money, and flow equation to find the work in your life that tricks you into thinking "how am I actually getting paid for this". Strongly recommend this book if you find yourself questioning your happiness with work.


The Lean Startup

This book is a must read for any aspiring entrepreneur! If you are young, you probably don't have a lot of money to spend on building a startup. This book will teach you innovative techniques that will help you manage your ideas, strategy, and metrics so you know you are headed in the right direction. Finally, an affordable way of operating a business.


The $100 Startup

From the author of the previously mentioned "Born for This". If you are concerned about the amount of investment you will be making into your business idea, this book is a must read! Chris talks about ways that you can start a business for $100 to $1,000 and reach a level of income of over $60,000 a year. You'll quickly learn the skills to employ the mindset shift of thinking of low investment business ideas. The foundations that Chris discusses complements the skills we encourage at Business Idea Insight.

REcording your ideas


Moleskine Notebook

Having a notebook to record your ideas is essential to thinking of bigger and better ideas. Stepping away from a screen can be the best time for inspiration to strike, and you need a place to record these inspirations!



Dropbox is one of my favourite tools I use to store my notes taken offline through my computer or phone. Having it automatically synced to save makes sure none of my inspirations are lost.


Shower paper and pen

I don't know about you, but I get a lot of my business ideas, and other ideas in the shower. Maybe it is having time away from technology that helps. Regardless, I used to always loose track of my ideas and now I don;t with my waterproof pen and paper that fits in my shower!